Content Management System

How to Upload Photos onto Cards

You can now personalize the photos on your Challenge cards directly on

Here’s how:

1. Click on the card you’d like to change

2. Select an image either from your own personal photo library or check out these royalty free images at or

If the image doesn’t appear right away, do not fret! It just takes a moment to pop up in the preview.

3. And voilà!


Table of Contents

The Obii Handbook

1) The Basics

i) Our Values

ii) What Exactly are Challenges?

iii) The Basic Challenge Structure

iv) Why a 21-Day Challenge

v) What Do I Do if I Have Too Much Content for Just 21-Days?

vi) A Preview of Obii, the Mobile App

2) Ways of the App

i) How to Cheer on Your Participants On in the Chat

ii) What Does a Daily Card Look Like?

iii) What’s the Lobby?

iv) What are Unlockables 

v) What’s the Coach Portal?

vi) What’s the Leaderboard?

vii) What’s the Chat?

viii) Why a Journal? 

3) Production

i) How to Name my Videos

ii) Should I Write a Script?

iii) How Do I Get Over Being Camera Shy?

iv) What Do I Do With my Hands? 

4) Equipment

i) Audio Equipment

ii) Cameras & Smartphones

iii) Lighting

iv) Other Equipment

5) Sales

i) How Do I Start Selling My Challenge? 

ii) How Do I Create a Coupon on Stripe?

iii) Where Can I Find More Info on Stripe Taxes & Fees?

iv) How Much Should I Charge for My Challenge?

6) Content Management System (CMS)

i) What is a Content Management System? (CMS)

ii) How to Write a Good Activity Description?

iii) How to Write a Punchy Title

iv) How Many Points Should I Award For Each Activity?

v) What is the Button Editor?

7) Email Templates

i) Participants with Orange (Invited) Status

ii) How to Invite Participants to Your Challenge

















Content Management System

What is a Content Management System? (CMS)

Obii is proud to offer a Content Management System, or CMS, to its coaches. With this new feature, you can customize your very own Challenge from the comfort of your desktop computer. Create and customize your program on your desktop and see changes immediately on the mobile app!

The following articles is intended to walk you through some of the cool features of the CMS.

Content Management System

How to Write a Good Activity Description

An activity description is a good place for you to hint or summarize the upcoming task. You can also add links to direct your participants to other resources like quizzes. Here’s an example of a great activity description:

Today, we’re going to chat about those dreaded cravings! How often should you give into them? Should you deprive yourself of your food fantasies? Watch this video for answers to these questions, and more.

Content Management System

How to Write a Punchy Title

Let’s get customizing your Challenge! Here are a few tips on how to write a standout and punchy title.

When it comes to the Day Cards, this is the first card of the day your participants will see, we suggest mentioning the Day of the Challenge, following the broad theme for the day.

For example

Day 8: Navigate your Strengths & Weaknesses

Then you’ll need to name each activity within each Day Card. Here’s what that would look like:

Activity 1: How to Identify Your Strengths

Activity 2: Journal

Activity 3: Share with the Community

Each title should interest the participant while identifying the general idea of what’s in store for that day.

Content Management System

How Many Points Should I Award for Each Actitviy?

Earning points will surely motivate your participants as they navigate your Challenge.

Here are some suggestions on how to many points to award for each activity depending on what task you will assign your participants:

10 points every time participants watch a video (extra points if the video is longer than 5 minutes!)

20 points every time participants are tasked to write in their journal

15 points every time participants are prompted to share something in the chat

25 points every time participants are tasked to offer you feedback on Feedback Friday’s

Content Management System

What is the Button Editor?

The Button Editor is a great way to customize the Challenge experience for your participants. To understand the different features of the blue button, it’s important to know what the button is for.

When your participants are done an activity, they will hit the blue button to either complete the activity or move on to the next one. The button text, which is also completely customizable, should reflect the intention of the button. Still confused?

Here are a few things the button editor can do, as well as some button text suggestions:

Regular button: when your participants tap the blue button, they receive points for completing the activity. This is the button’s most basic function. “Finished” or “Done” are examples of button texts that can go here.

Chat button: this will redirect your participants to the chat in the Obii app. “Let’s Chat” or “I’m Ready to Share” are examples of button texts that can go here.

Rating question: this will prompt your participants to give a rating out of 5 stars. “I’m Ready to Offer Feedback” or “Let’s Get Rating” are examples of button texts that can go here.

Question: this will prompt your participants to leave you, the coach, a question, comment, story, etc that only you will see. “Ask a Question” or “Share with Your Coach” are examples of button texts that can go here.

Open PDF: this will redirect your participants to a PDF. “Check it Out” or “Let’s Get Reading” are examples of button texts that can go here. Don’t forget to upload your PDF!

Email PDF: this will automatically send a PDF straight into the participant’s email inbox. “Send to my Inbox” or “Send it my Way” are examples of button texts that can go here. Don’t forget to upload your PDF!


Email Templates

Participants with Orange (Invited) Status

Copy & Paste me : 

Dear Molly,

My Challenge will begin shortly! Make sure you have completed the following steps so you don’t miss a beat on my upcoming Challenge:

1 – Download the Obii mobile app at the Apple or Google Store. Just search for “Obii”

2 – Open the app and choose “IT’S MY FIRST TIME”

3 – Enter the following information

e-mail :

code (in ALL CAPS) : CANDY

Can’t wait to get started on this journey with you!

Chère Marie-Eve,

N’oublie pas de compléter ton inscription en t’assurant de télécharger l’application Obii sur ton téléphone.

Tu devrais avoir reçu l’information par courriel avec ton code pour te connecter dans l’application. Pour t’aider, je t’envoie l’information qui s’y trouvait (au cas où le courriel serait enfoui quelque part dans ta boîte!) 😉

1 – Télécharge l’app “Obii” dans le Apple ou le Google Play Store

2 – Ouvre l’app et clique sur “C’EST MA PREMIÈRE FOIS”

3 – Entre le courriel et le code qui t’a été donné à l’invitation.

email :

code (en majuscule) : LAUGH

Email Templates

How to Invite Participants to Your Challenge

It’s time to invite your participants to your Challenge! Here’s a convenient e-mail template to invite your participants to your Challenge.

My name is (name here) and I am so excited to be launching my (name of Challenge) Challenge on Monday, (launch date).

(Describe your program in a few short sentences here)

Here is the link to My Store in which you can purchase the 21-day program: (insert link here)

Once you check-out of the online store, you’ll receive an e-mail from the Obii mobile app with more information on how to download the mobile app. You’ll create an account and in a few easy steps, you’ll be in my Challenge’s Lobby with more information on the upcoming Challenge.

Thanks for embarking on this journey with me!

(sign off)


How Do I Start Selling My Challenge?

We like to offer coaches 2 weeks to sell their Challenge. This gives you ample time to share the news with your mailing lists, social media followers, and by word of mouth. This window is also the time in which thee Obii team will test and review your Challenge with your collaboration.

Here’s what you need to do before you can begin selling your Challenge:

1 – Set up your Stripe account

2 – Connect your Stripe account with the Obii account

3 – Set up coupons for your clients (optional). Click here for a tutorial.

4 – Log into your Coach portal

5 – Click this button at the top right-hand corner

6 – Select which Challenge you’d like to sell

7 – Fill in the blank fields. Note: we always recommend starting your Challenges on Mondays

8 – Once you’ve filled in all the required info, copy the provided link and include that in an email to your mailing lists and social medias. We suggest clicking the link first to see what your online store looks like!


How do I Create a Coupon on Stripe?


Here are some important points to keep in mind before you create a coupon on Stripe:

  • We cannot offer 100% off coupons on Stripe. Stripe will not be able to collect their fee on 0$ payment and neither can Obii. That means the customer will see an error and the transaction will not go through.
  • If a Coupon is deleted, it will no longer be valid. It needs to be in Stripe to be applied.

Here are the steps to set up Coupons:

1 – Login into your Stripe account.

2 – Go to “Billing” and click “Coupons”

3 – Name the coupon. Think of what you would want to appear on a receipt or invoice.

4 – Set the ID. This is what your participants will enter when prompted. An example of a 20% off code could be, EARLYBIRD20

5 – Distinguish if you’d like to offer a percentage or dollar amount off. Then identify what that magical number is. For example, 20% off, or $10 off.

6 – Set the duration of the coupon. Would you like this coupon to be readily available until you start the Challenge? Or should this coupon only be valid for early birds who buy Challenge a week before the original launch date.

Now you can share this coupon code with your motivated participants!


Where Can I Find More Info on Stripe Taxes and Fees?

Click here for more information on Stripe taxes and fees.


How to Name my Videos


Here is a guide on how to name your videos when you upload them to Basecamp:

C stands for CARD

stands for ACTIVITY

stands for REWARD (which is the same thing as an unlockable)

When you name a video, please name them appropriately.

c#a# (daily card) or

r#a# (reward card)

Here are some examples:

Lisa has a video for day 3 of her challenge. She wants it to be the second activity of day 3.

She would name the video this way: c3a3 (day 3 activity 3).

Lisa has a video for her first unlockable. She wants there to be three parts.

She would name the videos this way: r1a1, r1a2, r1a3.

Naming the videos appropriately will ensure that the process of loading them to the appropriate card easy and effortless for our team.

Ways of the App

How to Cheer on Your Participants on in the Chat

So your participants have watched your 5-minute video, written in their journal, and are now ready to engage in the Chat. This is a great way for your participants to be a part of a community while remaining accountable to their goals.

Many of our Coaches ask us how often they should engage in the chat. In our research, we have found that the most effective and efficient way to engage in the Chat is to do so with occasionally and with tact.

Here’s why:

It can be pretty draining replying to every single participants’ comments and their queries. By creating some distance between you and your participants in the Chat right from the beginning, you keep this space almost exclusively for the community.

Instead of answering every question in the Chat, here’s what we recommend instead:

  • Set up a weekly activity card in which participants can privately send you their questions or feedback on how the Challenge is going then….
  • Host a Facebook Live Stream or Instagram Live once a week to answer some FAQs you’ve observed in the Chat. This is a great option because the video ends up saving automatically in your Feed.
  • Set an appointment for a weekly ZOOM in which you answer FAQs

The main takeaway here is that Coaches are 100% able to develop trustworthy and insightful relationships with their participants while lightly engaging in the Chat.

The Basics

Our Values


At Obii, we like to orient the Challenges and programs around these three pillars:

Actionable – A lot can happen in 21-days, but in order to achieve productive and measurable results, each day has to count. Each small and digestible lesson, task, or activity is oriented towards bigger and life-altering change. With your guidance and our technology, we can reshape the way people learn and acquire new skills.


Accessible –  Hosting your Challenge on our free and user-friendly app makes it easy for new and existing clients to access your program. It’s not only easy to use, but there are lots of resources available to you and your clients to easily navigate through the process.


Delightful – We strive to delight our Coaches and your participants with our gamified design. Like you, we want your clients to succeed which is why we designed Obii to motivate and celebrate their progress. You can bet that their dopamine, or “feel-good” hormones, will be ringing when they earn points for simply completing a task, offering feedback, and engaging in the chat.


The Basics

Why an App?

There’s a lot to consider when you run a business—expecting a reliable, sleek, and easy-to-use platform should be the least of your worries. 

Our gamified app is designed to reward your clients for progressing through your Challenge. You can bet that their dopamine, or “feel-good” hormones, will be ringing when they earn points for simply completing a task. Like you, we want your clients to succeed which is why Obii’s features are designed to motivate and celebrate their progress. 

And if confetti isn’t stimulating enough, then our integrated chat should do the trick. Your clients will feel a great sense of community as they engage with one another on their progress, stories, and maybe even a set-back or two.

As for you, the Coach, we’ve designed a personalized Dashboard (Coach Portal) to keep you up to date with insights, statistics, and other useful information on how your clients are doing. 

At Obii, we believe that nothing motivates like results, and this app ensures that results are clear and identifiable for you and your clients. 

The Basics

What Exactly are Challenges?

A Challenge is a step-by-step process that guides your clients to reach their ultimate goal. Our research shows that small and digestible coaching is the way to make big and life-altering change. Whether you’re in fitness, health, finance, or well-being, packaging some of your material in the form of a Challenge presents some exciting opportunities for you, the coach.

Depending on your field, there are a few ways to approach the Challenge module. If, for example, you are more nutrition, fitness, or health inclined, it can be extremely effective to adopt the “do as I say for three weeks and you’ll see results” way of doing things. 

If your coaching style is not compatible with that model, then consider the Challenge approach as a way to offer clients a 21-day sneak-peek into your business. Who knows, you may pique the interest of those interested in some 1-on-1 coaching sessions as a result. 

Or maybe you’re looking for a new revenue model to supplement your existing business. 

No matter how you plan to use or execute your Challenge, the Obii is affordable, customizable, and accessible to coaches and their clients. 

Here are the basics: 

Each day, your clients will be invited to connect to the Obii app and watch a video done by you, the coach. After the lesson, they will be given a task (or two) that works toward their goal.  By the end of your Challenge, not only will your clients be delighted by the end result, but they will have relished in the process. 

The Basics

The Basic Challenge Structure

We highly recommend the following structure for your 21-day Challenge. It keeps your clients engaged with various activities without sacrificing quality learning.

The first 5 days of the week are content based. Coaches create video content to drive a certain knowledge and then to solidify the learning, they will also assign an assignment. This can take the form of a journal entry, a chat entry, or some written content sent directly to you. 

The 6th day of the week is dedicated to storytelling. Some coaches use this opportunity to interview a guest or tell a personal story. 

The 7th and final day of the week is dedicated to a summary. Coaches usually film an overview of the week and package it into a convenient video at the end of the week. Then, again to keep things interesting, we advise coaches to direct their clients to either the chat or to engage with you, the coach, using our question/open-ended response feature. 

Obii has found great success in this formula, but we aim to cater a Challenge to your vision. If you want to explore other ways of presenting your content, we’re all ears!

The Basics

Why a 21-Day Challenge?

You may have heard somewhere that it takes roughly 21 days to form a new habit.

In our research, 21 is a magic number, or the “sweet spot” as we like to say, because it’s long enough to create outcomes, but short enough to remain exciting and novel.

Here are some other reasons why we highly recommend the 21-day Challenge module:

One, it’s accessible to your clients. We realize that people have a hundred things to do on any given day which is why self-development and self-improvement often takes a backseat to other priorities. Our research demonstrates that the most successful Challenges are accessible, relevant, and above all, time-manageable. We’ve observed that if a Challenge lasts more than 21-days, it risks a sharp drop of participation, interest and motivation simply because it’s too long. 

This is where 21 comes in—the sweet spot. 

When you, the coach, markets a well-organized and nicely packaged 21-day Challenge, it entices the client because it is anticipated to be accessible, convenient, and most of all, feasible. Not only will this translate to more interest, but also more capital. 

Two, it’s accessible to you, the coach. At Obii, we believe that micro-learning is not only beneficial to your clients, but it makes YOUR job a whole lot easier. As coaches, we understand that you have a lot on your plate. Our research has demonstrated that the number 1 reason why some coaches do not materialize their final project is burn out. By focusing on planning, organizing, and initiating a 21-day Challenge, you won’t find yourself biting more than you can chew. Not to mention, your clients will be delighted to have more of your time and attention! 


The Basics

What Do I Do if I Have Too Much Content for Just 21-Days?

At Obii, we’re a team of Challenge idealists. We’ve created challenges on just about any and every topic, so we understand that not all content can be funneled into 21-days. 

In fact, many coaches will express that they have enough material to last 8-12 weeks—and that’s great! You, the coach, after all is the expert here. But Obii is here to help you narrow down some central ideas so that your content can fit into the Challenge framework. 


Our team will help you identify the best Challenge for your target audience based on your ideas and our market research. Then, we’ll generate with you a strategy for your 21-day Challenge which includes narrowing down your plethora of objectives into a few fundamental goals. 

And if you still want to share MORE content after your first 21-day Challenge, then who says that you can’t launch a second following up challenge?

Obii seeks the most optimal solutions for you and your business, point blank.