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The Basics

Why a 21-Day Challenge?

You may have heard somewhere that it takes roughly 21 days to form a new habit.

In our research, 21 is a magic number, or the “sweet spot” as we like to say, because it’s long enough to create outcomes, but short enough to remain exciting and novel.

Here are some other reasons why we highly recommend the 21-day Challenge module:

One, it’s accessible to your clients. We realize that people have a hundred things to do on any given day which is why self-development and self-improvement often takes a backseat to other priorities. Our research demonstrates that the most successful Challenges are accessible, relevant, and above all, time-manageable. We’ve observed that if a Challenge lasts more than 21-days, it risks a sharp drop of participation, interest and motivation simply because it’s too long. 

This is where 21 comes in—the sweet spot. 

When you, the coach, markets a well-organized and nicely packaged 21-day Challenge, it entices the client because it is anticipated to be accessible, convenient, and most of all, feasible. Not only will this translate to more interest, but also more capital. 

Two, it’s accessible to you, the coach. At Obii, we believe that micro-learning is not only beneficial to your clients, but it makes YOUR job a whole lot easier. As coaches, we understand that you have a lot on your plate. Our research has demonstrated that the number 1 reason why some coaches do not materialize their final project is burn out. By focusing on planning, organizing, and initiating a 21-day Challenge, you won’t find yourself biting more than you can chew. Not to mention, your clients will be delighted to have more of your time and attention!